Industry Brief

Wealth Managers and Investment Advisors: How to Add Value in a World of Free

Three areas your firm can differentiate your services in order to compete.

Thanks to continual innovation in technology, virtually every cost in the delivery of investment management services have been eliminated or reduced to just a few basis points. As a result, many traditional activities, like commission-based trading, are free. However, robo advisory services are passing the savings on to clients in the form of lower fees. In addition, smartphone apps are gaining share with newer and younger investors, driven by free trading.

This Industry Brief details three areas your firm can add value and compete in a world of free by differentiating your services.